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What is Marketing?
Quick read
- Marketing degrees cover consumer behaviour, branding, digital marketing, market research and marketing analytics.
- Digital and data skills now sit at the centre of most marketing courses.
- Many universities include live client briefs or placements.
- UK marketing assistants start around £25,000–£27,000 (Prospects, 2025).
- A portfolio of campaigns and projects helps as much as grades when applying for jobs.
Marketing is about understanding customers and getting the right product to them in the right way. Courses cover research, segmentation, branding, pricing, advertising, social and search marketing, and measuring results.
You can study marketing as a bachelor's, as a specialist master's (MSc Marketing, Digital Marketing, Marketing Analytics) or as a specialisation within a business degree or MBA.
Why study Marketing abroad
Live briefs
Courses often work with real companies, giving you campaigns to show employers.
Digital focus
Modules on search, social, content and analytics tools reflect how marketing teams work today.
Global brands
Studying in a multicultural market teaches you how messages change across audiences.
Professional links
Some courses are linked to bodies such as the Chartered Institute of Marketing in the UK.
Specialisations you can choose
- Digital marketing
- Brand management
- Marketing analytics
- Consumer psychology
- Strategic marketing
- Advertising and communications
- International marketing
- Luxury and fashion marketing
Degree options
| Programme | Duration | Typical entry | Ideal for |
|---|---|---|---|
| Bachelor's (BA/BSc Marketing) | 3–4 years | Class 12 in any stream | Students who know they want a marketing career |
| MSc Marketing / Digital Marketing | 1–2 years | Bachelor's in any subject for most courses | Graduates moving into marketing |
| MSc Marketing Analytics | 1–2 years | Bachelor's with some maths or statistics | Graduates who like data and want analytical roles |
Best countries to study Marketing
United KingdomLarge creative and advertising sector, one-year master's.Study in the UK
IrelandEuropean marketing teams of global tech firms are based in Dublin.Study in Ireland
SpainBusiness schools with marketing and luxury-brand programmes in English.Study in Spain
AustraliaMarketing degrees with internships and a post-study work visa.Study in Australia
Marketing: costs and work rights in 13 countries
The table compares typical international tuition per year in each country (a range across subjects, from our country guides), how long a master's usually takes, and the post-study work route. Notes specific to Marketing are added where they matter.
| Country | Bachelor's / year | Master's / year | Post-study work | What to know |
|---|---|---|---|---|
| £15,000–40,000≈ ₹18.3 lakh – ₹48.8 lakh | £17,000–36,000≈ ₹20.7 lakh – ₹43.9 lakh1–2 years | Graduate visa: 2 years (18 months if you apply from 1 January 2027) Details | One-year taught master's are common. | |
| A$30,000–50,000≈ ₹19.5 lakh – ₹32.5 lakh | A$32,000–55,000≈ ₹20.8 lakh – ₹35.8 lakh1–2 years | Temporary Graduate visa (485): usually 2–3 years; Indian graduates up to 3 years after a master's Details | Many master's are 1.5–2 years; credit for related degrees can shorten them. | |
| C$20,000–60,000≈ ₹13.4 lakh – ₹40.2 lakh | C$10,000–50,000≈ ₹6.7 lakh – ₹33.5 lakh1–2 years | PGWP: up to 3 years, depending on programme length Details | Colleges also offer postgraduate diplomas; check the field-of-study rule for PGWP. | |
| €16,000–30,000≈ ₹17 lakh – ₹31.8 lakh | €16,000–30,000≈ ₹17 lakh – ₹31.8 lakh1–2 years | Stamp 1G: 12 months, up to 24 months after a master's Details | Most taught master's take 1 year. | |
| Up to €20,000up to ≈ ₹21.2 lakh | Up to €25,000up to ≈ ₹26.5 lakh1.5–2 years | 18-month job-seeker residence permit Details | Public universities charge little or no tuition (Baden-Württemberg and TUM charge non-EU fees). Most bachelor's are taught in German. | |
| NZ$36,000–55,000≈ ₹19.4 lakh – ₹29.7 lakh | NZ$40,000–60,000≈ ₹21.6 lakh – ₹32.4 lakh1–2 years | Post Study Work Visa: up to 3 years after a master's Details | Includes 1-year and 1.5–2 year master's. | |
| €9,000–20,000≈ ₹9.5 lakh – ₹21.2 lakh | €12,000–30,000≈ ₹12.7 lakh – ₹31.8 lakh1–2 years | Orientation year: 1 year Details | Research universities and universities of applied sciences both teach in English. | |
| AED 44,000–165,000≈ ₹11 lakh – ₹41.3 lakh | AED 42,000–181,000≈ ₹10.5 lakh – ₹45.3 lakh1–2 years | No dedicated route: employer work visa or a 60–120 day Job Seeker visa Details | Branch campuses award the parent university's degree. | |
| €1,000–27,000≈ ₹1.1 lakh – ₹28.6 lakh | €2,700–43,000≈ ₹2.9 lakh – ₹45.6 lakh1–2 years | Job-search authorisation: 24 months Details | Public universities teach mostly in Spanish; English-taught options are mainly at private schools. | |
| €7,000–15,000≈ ₹7.4 lakh – ₹15.9 lakh | €8,000–20,000≈ ₹8.5 lakh – ₹21.2 lakh1–2 years | Post-study permit: up to 9 months Details | English is an official language; small universities and colleges. | |
| €6,800–12,000≈ ₹7.2 lakh – ₹12.7 lakh | €4,000–18,000≈ ₹4.2 lakh – ₹19.1 lakh1–2 years | Up to 12 months after a master's; none after a bachelor's Details | Public universities teach mainly in Greek; private universities teach in English. | |
| €3,000–10,000≈ ₹3.2 lakh – ₹10.6 lakh | €3,500–12,000≈ ₹3.7 lakh – ₹12.7 lakh1–2 years | Up to 9 months after a master's or PhD Details | English-taught programmes at state and private universities. | |
| €2,500–10,000≈ ₹2.6 lakh – ₹10.6 lakh | €2,300–12,000≈ ₹2.4 lakh – ₹12.7 lakh1.5–2 years | 12-month job-search permit Details | English-taught programmes at state and private universities. |
Ranges are typical yearly international tuition across subjects; lab-based and professional courses often sit at the upper end. Living costs, visa and health cover are extra. Approximate exchange rates (based on ECB reference rates, March 2026). Actual rates on your payment date will differ.
Not sure which country suits Marketing?Share your marks, budget and goals and we'll compare countries and universities for you.
Universities to consider for Marketing
Universities on our list known for Business & Management, ordered by global ranking, with no more than two per country. Entry rules and fees differ by course, so check the university page or ask us.
The University of MelbourneMelbourne, AustraliaQS 2027: =22
The University of SydneySydney, AustraliaQS 2027: 28
The University of ManchesterManchester, UKQS 2027: =40
The University of British ColumbiaVancouver, CanadaQS 2027: 45
University of AmsterdamAmsterdam, NetherlandsQS 2027: 60
University of AucklandAuckland, New ZealandQS 2027: 67
University of BirminghamBirmingham, UKQS 2027: =68
University of Birmingham DubaiDubai, Dubai (UAE)QS (parent university) 2027: 68
University College DublinDublin, IrelandQS 2027: =100
Erasmus University RotterdamRotterdam, NetherlandsQS 2027: 148
Admission requirements
Bachelor's
- Class 12 in any stream
- Minimum marks set by each university
- English test or accepted Class 12 English mark
Master's
- Bachelor's in any subject for most courses
- Minimum grade set by each university
- Analytics courses may ask for maths or statistics
Documents you will usually need
- Mark sheets and certificates
- Statement of purpose
- CV
- References
- English test score report
English test scores
| Level | Typical requirement |
|---|---|
| Bachelor's | IELTS Academic 6.0–6.5 overall with no band below 5.5–6.0 is typical |
| Master's | IELTS Academic 6.5 overall with no band below 6.0 is typical; some top schools ask for 7.0 |
| Other tests | PTE Academic, TOEFL iBT and Duolingo English Test are widely accepted; check each university's list |
| Class 12 English | Some universities accept a high Class 12 English mark (often 70–80%+ from CBSE/ISC) instead of a test for some courses |
Typical ranges; each university and course sets its own scores. Prepare with our IELTS and PTE classes.
Skills you will build
- Consumer research
- Content and copywriting
- Social media and search marketing
- Google Analytics and similar tools
- Brand strategy
- Campaign planning
- Data storytelling
- Creativity
Careers and salaries after Marketing
| Job role | UK salary guide | Source |
|---|---|---|
| Marketing executive | £25,000–£27,000 as a marketing assistant; £35,000–£42,000 for senior executives | Prospects job profile (UK), 2025 (opens in a new tab) |
| Digital marketer | £23,500–£25,000 entry level; £40,000–£60,000 as a digital marketing manager | Prospects job profile (UK), 2025 (opens in a new tab) |
| Market researcher | Around £22,000 as a trainee; £42,000–£61,000+ at senior level | Prospects job profile (UK), 2025 (opens in a new tab) |
UK salary guides are shown so all courses use the same comparison. Pay elsewhere differs, and a job offer abroad is never guaranteed.
Planning a career in Marketing?Our counsellor can map courses to the jobs and countries you're aiming for.
Study Marketing abroad: FAQs
Can I study marketing abroad after BCom or BBA?
Yes. Most marketing master's accept business graduates, and many also accept graduates from other subjects.
Is digital marketing a separate degree?
Some universities offer an MSc Digital Marketing; others teach it as modules within a marketing degree. Compare the modules rather than the title.
Do marketing courses need maths?
General marketing courses usually don't. Marketing analytics courses expect some maths or statistics.
How do I improve my chances of a marketing job abroad?
Build a portfolio from course projects and internships, learn the tools employers use, and start networking during your course.
Is GMAT required for MSc Marketing?
Rarely. A few European business schools ask for GMAT or GRE.
Explore other courses
Business and finance
Computing and data
Engineering and architecture
Health and life sciences
Hospitality and social sciences
Sources
- Prospects: marketing executive job profile (opens in a new tab)
- Prospects: digital marketer job profile (opens in a new tab)
- Prospects: market researcher job profile (opens in a new tab)
Researched 23 Oct 2026. Fees, rules and salaries change; confirm with the university or official source before you apply.