Master of Science in Digital Marketing and Consumer Analytics

Master of Science in Digital Marketing and Consumer Analytics is a postgraduate (master's) course in business & management at Canadian University Dubai in Dubai, Dubai (UAE). It takes 33 credit hours (CUD does not state the length), with intakes in Fall, Spring (January 2027) and October (MBA); see CUD's graduate intake schedule.

Canadian University Dubai is a private institution, ranked =616 in the world in the QS World University Rankings 2027. Read the full course description, modules and entry rules on the official course page.

Tuition for international students is AED 92,689 a year, about ₹23.2 lakh.

Total programme tuition incl. VAT (not per year), at rates effective from 2023/24; plus AED 2,604 incidental fees a year

Living costs near the university

Living costs for Dubai (UAE) as a whole: AED 45,000–100,000 a year. Approximate exchange rates (based on ECB reference rates, March 2026). Actual rates on your payment date will differ.

General entry requirements at Canadian University Dubai for master's courses. Some courses ask for more, so check the course page.

• A recognised bachelor's degree; CUD does not publish the minimum CGPA or English score for master's entry online, so confirm with admissions.
• Master's programmes are taught on campus and attendance is required; CUD does not offer online or distance degrees.
• Check the graduate intake schedule: the MBA has an October intake and many programmes start in Spring (January 2027).

For this course: English proficiency required; CUD does not publish the master's minimum score online, so confirm with admissions.

Need a score? IELTS and PTE coaching is available with us.

This course starts in: Fall, Spring (January 2027) and October (MBA); see CUD's graduate intake schedule.

1. 1Check the entry requirements and the deadline on the official course page.
2. 2Take IELTS, PTE or the test the university accepts, if you need one.
3. 3Prepare your documents: transcripts, statement of purpose, recommendation letters and CV.
4. 4Apply on the university's application portal and pay any application fee.
5. 5Accept your offer, meet any conditions and pay the deposit.
6. 6Apply for your student visa for Dubai (UAE), then arrange accommodation.

• Completed online application and AED 525 application fee
• Class 10 and Class 12 certificates and transcripts, attested, with a UAE equivalency certificate
• Valid passport copy (and residence visa copy if already in the UAE)
• IELTS or TOEFL certificate, or proof of English-medium schooling
• Recent coloured passport-size photograph

• Academic Excellence Scholarship

  Undergraduate

  Value: 20–50% tuition waiver

  New students by school result: 99%+ = 50%, 95–98.9% = 40%, 90–94.9% = 30%, 85–89.9% = 20%. Open to any citizenship; at least 12 credit hours a semester.

  Official page

• Study Scholarship

  Undergraduate

  Value: 5% or 10% (Spring 2026/27: 10% for new students)

  Register for at least 12 credit hours and pay the semester fees by CUD's deadlines (6 November 2026 for new Spring students).

  Official page

• Special Talent Scholarship

  Undergraduate

  Value: Up to 40% tuition waiver

  Students with achievements at city level or above in any field and at least 70% in school; up to 15 hours of community service a month.

  Official page

• Sports Scholarship

  Undergraduate

  Value: Up to 40% tuition waiver

  Elite or talented athletes with success at least at city level and at least 70% in school.

  Official page

• Financial Hardship Scholarship

  Undergraduate

  Value: Up to 40% tuition reduction

  At least 75% in school, with family financial documents; reapply each semester.

  Official page

Canadian University Dubai (CUD) opened in 2006, growing out of a partnership between two Canadian institutions, Centennial College and Athabasca University. All its degree programmes are accredited by the UAE Ministry of Higher Education and Scientific Research through the Commission for Academic Accreditation.

CUD teaches business (with many BBA majors such as business analytics, accounting and finance, and events and tourism), engineering and computing (computer science, AI, cyber security, cloud computing, mechatronics), architecture and interior design, communication, health sciences and psychology. Its master's degrees include an MBA and MSc programmes in business analytics, financial technology, project management, digital marketing and artificial intelligence.

Business & Management courses at other universities in Dubai (UAE)

• Master of Business Administration (MBA)abu-dhabi-university-dubai-campus1 year (30 credit hours, six terms); evening and weekend · AED 88,200 / year
• Master of Project Managementabu-dhabi-university-dubai-campus2 years (30 credit hours); evening · AED 44,100 / year
• Master of Business Administration (M.B.A.)american-university-in-dubaiAbout 2 years full time (36 credit hours, 12 courses) · AED 86,940 / year
• Master of Science in Innovation Managementamerican-university-in-dubai10 courses (AUD does not state the length on the fee page) · AED 144,900 / year
• Master of Business Administration (MBA)Amity University Dubai1 year (30 credit hours) · AED 66,000 / year
• MBABITS Pilani, Dubai Campus2 years (3 semesters of classes + internship or dissertation) · AED 33,600 / year

More courses at Canadian University Dubai

• BS in Computer ScienceBachelor's degree (credit-hour based; CUD's fee page does not state the length) · AED 72,466 / year
• Master of Science in Business Analytics30 credit hours (CUD does not state the length) · AED 84,263 / year
• BS in Artificial IntelligenceBachelor's degree (credit-hour based; CUD's fee page does not state the length) · AED 79,712 / year
• Master of Business Administration36 credit hours (CUD does not state the length) · AED 101,115 / year
• BS in Cyber SecurityBachelor's degree (credit-hour based; CUD's fee page does not state the length) · AED 72,466 / year
• BBA in Business AnalyticsBachelor's degree (credit-hour based; CUD's fee page does not state the length) · AED 70,781 / year

We researched this page on 28 Oct 2026 from the university's own pages. Fees, entry rules and intakes change every year; confirm them on the official course page before you apply. Listing a course doesn't mean Admission Mantra represents the university.

1. Canadian University Dubai: Master of Science in Digital Marketing and Consumer Analytics (opens in a new tab)
2. Canadian University Dubai: homepage (opens in a new tab)
3. Canadian University Dubai: facts and history (opens in a new tab)
4. Canadian University Dubai: accreditation and rankings (opens in a new tab)
5. Canadian University Dubai: about (opens in a new tab)