Course overview
Máster Universitario en Dirección, Estrategia y Marketing (Management, Strategy and Marketing) is a postgraduate (master's) course in business & management at University of Zaragoza in Zaragoza, Spain. It takes 1 year (60 ECTS), with intakes in Once a year, at the start of the academic year (2026–27 pages); apply through Unizar's master's pre-registration.
University of Zaragoza is a public institution, ranked 701–710 in the world in the QS World University Rankings 2027. Read the full course description, modules and entry rules on the official course page.
Key highlights
| University | University of Zaragoza (Public) |
|---|---|
| Location | Zaragoza, Spain |
| Course | Máster Universitario en Dirección, Estrategia y Marketing (Management, Strategy and Marketing) |
| Level | Master's (postgraduate) |
| Subject area | Business & Management |
| Duration | 1 year (60 ECTS) |
| Tuition per year | €3,648 (≈ ₹3.9 lakh) |
| Intakes | Once a year, at the start of the academic year (2026–27 pages); apply through Unizar's master's pre-registration |
| English requirement | Proof of sufficient Spanish for non-native speakers (may be checked by interview) |
Interested in Máster Universitario en Dirección, Estrategia y Marketing (Management, Strategy and Marketing)?A counsellor checks your eligibility and helps you apply, free of charge.
Fees and costs
Tuition for international students is €3,648 a year, about ₹3.9 lakh.
2026–27 non-EU price: €60.80 per credit (first enrolment) × 60 credits; Spanish and EU students pay €30.40. Confirm the programme's price group with Unizar.
Living costs near the university
| Cost | In EUR | Approx. in rupees |
|---|---|---|
| Colegio Mayor Pedro Cerbuna, Zaragoza (full board)2026–27, including 10% VAT | €816per month | ≈ ₹86,496 |
| Colegio Mayor Ramón Acín, Huesca (full board)Double to single room, including VAT | €692–791per month | ≈ ₹73,352 – ₹83,846 |
| Colegio Mayor Pablo Serrano, Teruel (full board)Double to single room, including VAT | €644–750per month | ≈ ₹68,264 – ₹79,500 |
| Deposit and management fee€400 deposit plus €120 non-refundable fee | €520one-off | ≈ ₹55,120 |
Living costs for Spain as a whole: €9,000–14,000 a year. Approximate exchange rates (based on ECB reference rates, March 2026). Actual rates on your payment date will differ.
Plan my monthly living costsCareer outcomes
Graduate employment
89.3%
Employment rate
Highly skilled jobs
87.8%
% of employed graduates who say a university qualification
Job roles
- Marketing executive
- Digital marketer
- Social media manager
- Market researcher
- Public relations officer
- Advertising account executive
Employers hiring for these roles worldwide
WPP
Heineken
Unilever
Procter & Gamble
Google
Meta
L'Oréal
Nestlé
Diageo
Adidas
Eligibility
General entry requirements at University of Zaragoza for master's courses. Some courses ask for more, so check the course page.
- A bachelor's degree that gives access to master's study; each master's lists its own admission profile.
- For Spanish-taught master's, non-native speakers must prove Spanish, usually at B2, and this may be checked by interview.
- For English-taught master's, show English at B2 or equivalent.
- Apply through Unizar's master's pre-registration within the published period.
English requirements
For this course: Proof of sufficient Spanish for non-native speakers (may be checked by interview).
| Test | What the university asks for |
|---|---|
| English-taught master's | Artificial Intelligence and Computational Engineering, and Robotics, Graphics and Computer Vision: B2 English (CEFR) or equivalent. |
| English-medium waiver | The AI master's waives the English certificate for native speakers and for applicants whose previous studies were fully in English. |
| Spanish-taught master's | Non-native speakers usually need Spanish at B2; Renewable Energy also asks for English B2. |
Intakes
This course starts in: Once a year, at the start of the academic year (2026–27 pages); apply through Unizar's master's pre-registration.
Upcoming intakes and deadlines in SpainHow to apply
- Check the entry requirements and the deadline on the official course page.
- Take IELTS, PTE or the test the university accepts, if you need one.
- Prepare your documents: transcripts, statement of purpose, recommendation letters and CV.
- Apply on the university's application portal and pay any application fee.
- Accept your offer, meet any conditions and pay the deposit.
- Apply for your student visa for Spain, then arrange accommodation.
Documents you'll need
- Passport
- Bachelor's degree certificate and transcripts, legalised (Hague Apostille for India) and translated where required
- English B2 certificate (English-taught master's) or Spanish B2 certificate (Spanish-taught master's)
- CV and any documents listed in the programme's admission criteria
- Proof of funds and health insurance for the student visa
Scholarships
Unizar tuition grants for non-resident foreign students (Ayudas de matrícula para estudiantes extranjeros no residentes)
Bachelor's and master's
Value: Help towards tuition; the amount is set in each year's call
The 2024–25 form asks for family income documents and proof of legal stay and housing in Spain. Check whether a call is open for your year.
Official page
About University of Zaragoza
The University of Zaragoza is a public university with colleges in Zaragoza, Huesca and Teruel. Its university status was confirmed in 1542, and THE describes it as one of the oldest universities in Spain. It has about 28,000 students.
Its School of Engineering and Architecture (EINA) runs master's in artificial intelligence, robotics and computer vision, biomedical engineering, renewable energy and telecommunications. The Faculty of Economics and Business offers master's in accounting and finance, and in management, strategy and marketing.
Similar courses
Business & Management courses at other universities in Spain
- University Master's Degree in Management, Organization and Business EconomicsAutonomous University of Barcelona1 year full time (60 ECTS), Faculty of Economics and Business Studies, Bellaterra · €4,500 / year
- University Master's Degree in Sports ManagementAutonomous University of Barcelona60 ECTS, 14 September 2026 to 18 June 2027; taught at the Johan Cruyff Institute (affiliated school), on campus or online · €11,520 / year
- Master in Business Administration (MBA), bilingualCEU San Pablo University60 ECTS, Monday to Thursday afternoons and evenings · €16,000 / year
- MSc in International ManagementEsade1 year (2 years with the CEMS MIM) · €39,000 / year
- MSc in MarketingEsade1 year · €39,000 / year
- Full-Time MBAEsade12 months · €82,500 / year
More courses at University of Zaragoza
- Master in Artificial Intelligence and Computational Engineering (Máster Universitario en Inteligencia Artificial e Ingeniería Computacional)1 year (60 ECTS), in four two-month blocks · €3,648 / year
- Master in Robotics, Graphics and Computer Vision (Máster Universitario en Robótica, Gráficos y Visión por Computador)3 semesters (90 ECTS) · €3,648 / year
- Máster Universitario en Energías Renovables y Eficiencia Energética (Renewable Energy and Energy Efficiency)90 ECTS (three modules) · €3,648 / year
- Máster Universitario en Ingeniería Biomédica (Biomedical Engineering)90 ECTS · €3,648 / year
- Máster Universitario en Ingeniería de Telecomunicación (Telecommunication Engineering)3 semesters (90 ECTS) · €3,082 / year
- Máster Universitario en Contabilidad y Finanzas (Accounting and Finance)1 year (60 ECTS) · €3,648 / year
FAQs
What is the fee for Máster Universitario en Dirección, Estrategia y Marketing (Management, Strategy and Marketing) at University of Zaragoza?
The tuition for international students is €3,648 a year (about ₹3.9 lakh). 2026–27 non-EU price: €60.80 per credit (first enrolment) × 60 credits; Spanish and EU students pay €30.40. Confirm the programme's price group with Unizar. Fees usually rise each year, so check the course page before you apply.
How long is Máster Universitario en Dirección, Estrategia y Marketing (Management, Strategy and Marketing)?
The course takes 1 year (60 ECTS).
What English score do I need?
Proof of sufficient Spanish for non-native speakers (may be checked by interview). Some universities also accept Class 12 English marks or other tests; confirm on the course page.
When can I start?
Intakes: Once a year, at the start of the academic year (2026–27 pages); apply through Unizar's master's pre-registration. Apply early: popular courses can fill up before the deadline.
Can Admission Mantra help me apply?
Yes. A counsellor checks your eligibility, helps you prepare your documents and statement of purpose, and guides you through the application and visa. The first conversation is free.
We researched this page on 28 Oct 2026 from the university's own pages. Fees, entry rules and intakes change every year; confirm them on the official course page before you apply. Listing a course doesn't mean Admission Mantra represents the university.
- University of Zaragoza: Máster Universitario en Dirección, Estrategia y Marketing (Management, Strategy and Marketing) (opens in a new tab)
- Unizar: registration costs for non-resident non-EU students (2026–27) (opens in a new tab)
- Unizar: master's public prices 2026–27 (PDF) (opens in a new tab)
- Unizar: list of master's (opens in a new tab)
- Unizar: Master in Artificial Intelligence and Computational Engineering (opens in a new tab)