Course overview
MA Strategic Marketing is a postgraduate (master's) course in business & management at macromedia-university-of-applied-sciences in Potsdam, Germany. It takes 3 or 4 semesters, with intakes in April; October.
macromedia-university-of-applied-sciences is a private institution. Read the full course description, modules and entry rules on the official course page.
Key highlights
| University | macromedia-university-of-applied-sciences (Private) |
|---|---|
| Location | Potsdam, Germany |
| Course | MA Strategic Marketing |
| Level | Master's (postgraduate) |
| Subject area | Business & Management |
| Duration | 3 or 4 semesters |
| Tuition per year | €12,000 (≈ ₹12.7 lakh) |
| Intakes | April; October |
| English requirement | Taught in English. IELTS 6.0 or TOEFL iBT 72 (or the Burlington VTest), per Macromedia's admission page. |
Interested in MA Strategic Marketing?A counsellor checks your eligibility and helps you apply, free of charge.
Fees and costs
Tuition for international students is €12,000 a year, about ₹12.7 lakh.
Summer 2027 price list: €6,000 per semester in Munich (×2 here) or €6,840 in Berlin, plus a one-off €699 registration fee
Living costs near the university
| Cost | In EUR | Approx. in rupees |
|---|---|---|
| Registration feeCharged by Macromedia at the start of studies | €699one-off | ≈ ₹74,094 |
| Room in a student hall (Studierendenwerk)German range from our Germany guide | €250–450per month | ≈ ₹26,500 – ₹47,700 |
| Room in a shared flat (WG)German range from our Germany guide | €350–750per month | ≈ ₹37,100 – ₹79,500 |
| Statutory student health insurance2026 figure from our Germany guide | €135–150per month | ≈ ₹14,310 – ₹15,900 |
Living costs for Germany as a whole: €12,000–18,000 a year. Approximate exchange rates (based on ECB reference rates, March 2026). Actual rates on your payment date will differ.
Plan my monthly living costsEligibility
General entry requirements at macromedia-university-of-applied-sciences for master's courses. Some courses ask for more, so check the course page.
- A bachelor's of 180 ECTS for the four-semester master's, or 210 ECTS for the three-semester version, so a three-year Indian degree can qualify.
- The MBA Data Analytics also asks for two years of work experience.
- Check whether your programme is full-time; part-time study usually does not qualify for a student visa.
English requirements
For this course: Taught in English. IELTS 6.0 or TOEFL iBT 72 (or the Burlington VTest), per Macromedia's admission page..
| Test | What the university asks for |
|---|---|
| IELTS | 6.0 |
| TOEFL iBT | 72 |
| Other | Burlington VTest or equivalent qualifications |
| Visa note | Macromedia advises checking which certificates your German mission accepts |
Intakes
This course starts in: April; October.
Upcoming intakes and deadlines in GermanyHow to apply
- Check the entry requirements and the deadline on the official course page.
- Take IELTS, PTE or the test the university accepts, if you need one.
- Prepare your documents: transcripts, statement of purpose, recommendation letters and CV.
- Apply on the university's application portal and pay any application fee.
- Accept your offer, meet any conditions and pay the deposit.
- Apply for your student visa for Germany, then arrange accommodation.
Documents you'll need
- Valid passport
- Certified school certificate (and degree certificates, if any)
- Proof of English (IELTS, TOEFL or equivalent)
- CV in tabular form
- Letter of motivation
- APS certificate for the visa
Scholarships
Early application discount
Bachelor's and master's starting in 2027
Value: 15% off tuition
Apply by 31 October for studies starting in 2027. Special prices cannot be combined with other discounts.
Official pageExcellence Scholarship
All levels
Value: Knowledge scholarship or a tuition fee reduction; amount not published
A grade point average of 1.0–1.5 on the German scale, plus personal commitment.
Official pageThomas Heinrich Scholarship
Bachelor's
Value: An international experience funded by the Heinrich family and Macromedia
One talented bachelor's student each year.
Official page
About macromedia-university-of-applied-sciences
Macromedia University of Applied Sciences is a private, state-recognised university with its registered seat in Potsdam. It began teaching in Munich in 2006 as a media college and has since grown to about 5,500 students. It is institutionally accredited by the German Science and Humanities Council.
Macromedia is known for media, design, film, journalism, management and psychology. Its international programmes are taught 100% in English at the Berlin and Munich campuses, and include bachelor's in artificial intelligence, software engineering, business management and psychology, and master's and MBAs in business, marketing, media and data analytics.
Similar courses
Business & Management courses at other universities in Germany
- MA Global Supply Chain and Operations Managementberlin-school-of-economics-and-law3 semesters (4 with 180 ECTS entry) · €760 / year
- MA International Marketing Managementberlin-school-of-economics-and-law3 semesters (4 with 180 ECTS entry) · €760 / year
- MSc Quantitative Economicsbielefeld-university2 years (4 semesters) · €703 / year
- Master's in Mathematical Economicsbielefeld-university2 years (4 semesters) · €703 / year
- MSc Supply Chain Managementconstructor-university2 years (full time) · €23,850 / year
- Master in Global Management (MGM)esmt-berlin24 months (full time, Berlin) · €19,250 / year
More courses at macromedia-university-of-applied-sciences
- MA Business Management2 years (4 semesters, 120 ECTS); 3 semesters with a 210 ECTS bachelor's · €12,000 / year
- MBA Data AnalyticsPart-time: 4 semesters (120 ECTS) or 3 semesters (90 ECTS) · €12,000 / year
- MBA Master of Business Administration3 or 4 semesters · €12,000 / year
- MA Digital Media Business3 or 4 semesters · €12,000 / year
- MA Business Psychology3 or 4 semesters · €12,000 / year
- BSc Digital Technologies & Coding: Artificial Intelligence3 years (6 semesters) · €12,000 / year
FAQs
What is the fee for MA Strategic Marketing at macromedia-university-of-applied-sciences?
The tuition for international students is €12,000 a year (about ₹12.7 lakh). Summer 2027 price list: €6,000 per semester in Munich (×2 here) or €6,840 in Berlin, plus a one-off €699 registration fee. Fees usually rise each year, so check the course page before you apply.
How long is MA Strategic Marketing?
The course takes 3 or 4 semesters.
What English score do I need?
Taught in English. IELTS 6.0 or TOEFL iBT 72 (or the Burlington VTest), per Macromedia's admission page.. Some universities also accept Class 12 English marks or other tests; confirm on the course page.
When can I start?
Intakes: April; October. Apply early: popular courses can fill up before the deadline.
Can Admission Mantra help me apply?
Yes. A counsellor checks your eligibility, helps you prepare your documents and statement of purpose, and guides you through the application and visa. The first conversation is free.
We researched this page on 28 Oct 2026 from the university's own pages. Fees, entry rules and intakes change every year; confirm them on the official course page before you apply. Listing a course doesn't mean Admission Mantra represents the university.
- macromedia-university-of-applied-sciences: MA Strategic Marketing (opens in a new tab)
- Macromedia University: home page (English) (opens in a new tab)
- Macromedia University: fees and financing (opens in a new tab)
- Macromedia University: master's international price list, summer 2027 (PDF) (opens in a new tab)
- Macromedia University: bachelor's international price list, summer 2027 (PDF) (opens in a new tab)