About the Online MBA in Digital Marketing
Search, social media, content, e-commerce and performance marketing, with the analytics to measure them. Good for people already working in marketing or running their own business online.
The first year covers the core MBA subjects; the specialisation subjects come in the later semesters. See the full Online MBA syllabus.
What you study
- Search Engine Optimisation and Marketing
- Social Media Marketing
- Content Strategy
- E-commerce Management
- Web and Marketing Analytics
- Performance and Email Marketing
Universities offering the Online MBA in Digital Marketing
| University | Duration | Total fee | Per semester | |
|---|---|---|---|---|
| Jain OnlineBengaluru, Karnataka | 2 years | ₹1,60,000 | – | Details |
| Online ManipalJaipur, Rajasthan | 24 months (4 semesters) | ₹1,84,000 | ₹46,000 | Details |
| Parul University OnlineVadodara, Gujarat | 2 years (4 semesters) | ₹1,90,000 | ₹47,500 | Details |
| LPU OnlinePhagwara, Punjab | 2 years (4 semesters) | ₹2,00,000 | ₹50,000 | Details |
| Shoolini University OnlineSolan, Himachal Pradesh | 2 years (4 semesters) | ₹2,00,000 | – | Details |
| Amity University OnlineNoida, Uttar Pradesh | 2 years (4 semesters) | ₹2,07,000 | – | Details |
| Chandigarh University OnlineMohali, Punjab | 2 years (4 semesters, up to 4 years) | ₹2,38,000 | – | Details |
Shortlist for Online MBA in Digital MarketingCompare fees, EMI and approvals across universities with a counsellor.
Eligibility and duration
A bachelor's degree in any subject from a recognised university. The minimum marks are set by each university, most often 50% overall, with relaxation for reserved categories.
| Programme length | 2 years (4 semesters) |
|---|---|
| Maximum time allowed | Usually 4 years (programme length plus two years, as UGC allows) |
| Credits | Around 80 to 104 credits, depending on the university |
| Mode | Fully online: live sessions, recorded lectures, e-books, assignments and discussion forums |
| Exams | End-of-semester exams, mostly online with remote proctoring; some universities also use assignments and quizzes for internal marks |
| Weekly study time | Plan for 10 to 15 hours a week |
| Intakes | Two a year at most universities, usually January and July |
Careers and salary
- Digital Marketing Manager
- Performance Marketing Manager
- SEO Manager
- Social Media Manager
- E-commerce Manager
Digital Marketing Manager: Average base pay about ₹7.1 lakh a year; middle 80% earn ₹2.7 lakh–₹20 lakh (PayScale India, updated April 2026).
FAQs
What is an Online MBA in Digital Marketing?
Search, social media, content, e-commerce and performance marketing, with the analytics to measure them. Good for people already working in marketing or running their own business online.
Who can apply?
A bachelor's degree in any subject from a recognised university. The minimum marks are set by each university, most often 50% overall, with relaxation for reserved categories.
What does it cost?
Total fees at the universities we compare range from ₹1,60,000 to ₹2,38,000 (list prices, October 2026).
What jobs can I get?
Typical roles include Digital Marketing Manager, Performance Marketing Manager, SEO Manager, Social Media Manager.