About the Online BBA in Digital Marketing
Search, social, content and e-commerce marketing.
The first year covers the core BBA subjects; the specialisation subjects come in the later semesters. See the full Online BBA syllabus.
What you study
- Search Engine Optimisation
- Social Media Marketing
- Content Marketing
- E-commerce
- Web Analytics
Universities offering the Online BBA in Digital Marketing
| University | Duration | Total fee | Per semester | |
|---|---|---|---|---|
| Jain OnlineBengaluru, Karnataka | 3 years | ₹1,35,000 | – | Details |
| Shoolini University OnlineSolan, Himachal Pradesh | 3 years (6 semesters) | ₹1,35,000 | – | Details |
| Online ManipalJaipur, Rajasthan | 36 months (6 semesters) | ₹1,44,000 | – | Details |
| Chandigarh University OnlineMohali, Punjab | 3 years (6 semesters, up to 6 years) | ₹1,84,998 | – | Details |
Shortlist for Online BBA in Digital MarketingCompare fees, EMI and approvals across universities with a counsellor.
Eligibility and duration
Class 12 (or equivalent) from a recognised board in any stream, usually with 40% to 50% marks depending on the university.
| Programme length | 3 years (6 semesters) |
|---|---|
| Maximum time allowed | Usually 5 years |
| Credits | Around 120 to 132 credits, depending on the university |
| Mode | Recorded and live lectures, e-books, assignments and projects |
| Exams | End-of-semester exams, mostly online with remote proctoring |
| Weekly study time | Plan for 8 to 12 hours a week |
Careers and salary
- Digital Marketing Executive
- Social Media Executive
- SEO Executive
Social Media Manager (with experience): Average base pay about ₹3.6 lakh a year; middle 80% earn ₹1.8 lakh–₹8.4 lakh (PayScale India, updated June 2026).
FAQs
What is an Online BBA in Digital Marketing?
Search, social, content and e-commerce marketing.
Who can apply?
Class 12 (or equivalent) from a recognised board in any stream, usually with 40% to 50% marks depending on the university.
What does it cost?
Total fees at the universities we compare range from ₹1,35,000 to ₹1,84,998 (list prices, October 2026).
What jobs can I get?
Typical roles include Digital Marketing Executive, Social Media Executive, SEO Executive.